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Positioning a brand with Toni Segarra, Mario Eskenazi, Jana Vives and Bibiana Ballbè

On 30 June 2020 we presented Vallformosa’s new graphic image. Guided by Toni Segarra of Alegre Roca and Mario Eskenazi, jointly with our Marketing Director, Jana Vives, we had the honour of explaining in full detail all the magic behind the process of creating our new image. We hereby present an excerpt of the session led by Bibiana Ballbè.



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